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Next San Francisco Forum

Thursday, March 28

6:00-6:30 p.m. — Meet and chat with fellow members (evening snacks provided)
6:30-8:30 p.m. — Forum discussion

Location: Mechanics' Institute, 57 Post Street, 4th Floor, San Francisco, CA 94104
(a half-block walk from Montgomery BART station)

Discussion Part 1: The Rise of Reader Analytics

With many books now being consumed in electronic form, the imbedded programming in e-books is designed to observe, record, and measure reader engagement and behavior.

While e-book retailers such as Amazon and Apple have collected this data all along, it has not been accessible to publishers. Enter third-party data companies that recruit readers to select e-books free from a publisher's list in exchange for permission to track their online reading activity. These companies then provide the publisher with the fruits of their granular data collection. Far deeper than tallied sales totals, reader analytics ("big data") aims to report specifically, by chapter, by page, how e-books are being read (or not).

How do we feel about the upside and downside of technology that assesses readers' personal habits? And how is this playing out—with publishers? with authors? with freelance editors?

Join us for an introductory (non-techie) discussion, with a couple of recent examples, to raise awareness about this growing platform and to identify takeaways for the freelance editor.

Discussion Part 2: Editorial Ethics: What We Value

Together, let's talk about how we approach the ethical challenges we encounter in our work. We'll look at the ACES* "Copyeditor's Typographic Oath" and other material to consider the gray areas and share our views as peers. Do you have any guidelines or "commandments" in your own ethical code? Your two cents are welcome!

Come at 6:00 pm to chat and snack with friendly fellow members. Who knows, you may win a fabulous door prize. Discussion starts at 6:30 pm. Hope to see you there!

*American Copy Editors Society

SAVE THE DATE: Thursday, May 30 - forum planning in progress - topic TBA

General Notes:

Next South Bay Forum

Date: TBD
Time: 7:00-9:00 p.m.
Location: Los Gatos Woods Clubhouse, 99 Summerwood Drive (access from Pollard Rd. at Summerwood), Los Gatos, CA 95032 (print directions)

The next South Bay forum will remain pending, to be arranged and scheduled based on expression of member interest. If you have a topic suggestion, send it to David Couzens, South Bay Forum Coordinator. Thanks!

General Notes:



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