Lisa writes, edits, and coordinates content for the community magazines, Berkeley Hills Living and Montclair Living, which are distributed by direct mail to some 8,000 residents of Berkeley and Oakland and published by Best Version Media. She writes monthly profiles of residents she interviews and writes and edits stories about local events.
She is also a technical editor for clients like Ciena and Cisco. She has been copyeditor for The Battery Candy, a private magazine published by The Battery in San Francisco and proofreader for The Trust for Public Land's magazine, Land and People. She edits fiction and non-fiction books for local publishers such as Heyday Books and individual authors with original manuscripts and proposals. She has worked as technical writer and editor for top Bay Area companies and advertising agencies. Lisa is also a writing coach. Principal of Wordstream West for over 20 years, she loves short-term projects from authors, creatives, and businesses, and is equally adept at developmental editing, copyediting, and proofreading.
Member, Bay Area Travel Writers and The National Writers Union
Grantwriter, RobinHood Grant Writing
Translation: Lisa translates from French to English and from Spanish to English. Raised in Latin America, Lisa also lived and worked in France and has traveled widely in Europe, India, and Africa. She brings an international sensibility to her work.
Lisa chaired Bay Area Editors' Forum from 1996-98 and is a past co-chair of the National Writers Union BizTech division. She taught copyediting at UC Berkeley Extension, live and online. Students learned about the mechanics and nuances of copyediting and received additional insight into editors' work through collaboration on book projects, field trips to publishers, and guest talks by local professionals.
Lisa contributed a chapter on copyediting to the Amazon Best Seller, "How to Write a Book!" by Andreas Ramos.
A few words from satisfied readers and clients:
"...So delighted and the work really shines, yours, the photographers and the work that Liz and I are doing here 'on the farm.'" Charlie Costello, Berkeley
"I have admired your monthly magazine since its inception. You all do amazing work!"
- Lauren Strand, Montclair Realtor
"The Montclair Living magazine arrived yesterday (Saturday), and I just wanted to say thanks for the well-written article, on top of the solid professional interview. Both of us should feel proud. Best, Dave" (David Newhouse, sportswriter, profiled in the February 2018 issue of Montclair Living magazine.)
"What is the ingredient for an excellent community magazine? Fabulous residents, informative articles, respected business owners, the perfect photographer and without doubt the most talented content coordinator and writer, Lisa Carlson. She is the glue to our magazine, Berkeley Hills Living."
- Cathy Schmitt, Publisher
"Oh snap I JUST received my copies. I am unbelievably grateful for this rare and beyond generous opportunity. And, I could not be happier with the result. The article and photos convey, to a T, the message I hoped to convey.... I love it."
"What a delight it was to work with you. Could not be happier with my experience with you, Gary and Cathy. So grateful!"
- Berkeley Hills resident Amy Moore, featured in Berkeley Hills living
"I’ve heard so many compliments about not only the profile you did of me but this particular edition of the magazine in general. People who know me (my friends) love the way I come through in your piece. I heard many praises of Aaron Haiman’s piece about woodpecker hammering along with his illustrations. What a wonderful find. It says something when a magazine begins to generate columns working alongside the editor, such as Juliette Schatan’s two pieces, and also Jetta Martin’s.
Your hard work is paying off (I hope). Did I say that I like the new layout for the Poetry Corner? I really do—much easier to spot and then read."
- Berkeley Hills resident featured in Berkeley Hills Living
"Your comments/feedback are so “on the money." In one email you’ve summarized what I pretty much knew needed to be done… details, smells, history, climate of the times, kill some things, expand others, refine the dialogue, and so on, and so on. I so appreciate you taking the time to read the ms, and as I said before, to pass on such meaningful, sensitive, articulate feedback."
Ron Osso, Novelist
"Thanks for your help and diving into this. You were fantastic! Your ideas and additions were excellent." Dr. David Hanscom, Author, "Back in Control."
"I really appreciate your professionalism, quality work and speediness."
Jeff Perlstein, ZeroDivide
"...a dedicated knowledgeable professional..."
Eric Chin, Product Manager, Cisco Systems
"She's great to work with, enthusiastic, innovative, pro-active, takes charge, and follows through."
Andreas Ramos, Author
“Lisa came highly recommended, learned fast, very quick but thorough with her work. She has great ideas and is a super team player.”
Josh Ding, Spring Design
A few words from Lisa's copyediting students...
"Lisa did an excellent job of giving individual comments and feedback to a large class of students. I very much appreciated her expertise."
"Friendly and accessible. Always 'on the ball.'"
"Lisa is a great instructor! I learned a lot in this class."
"Lisa was a knowledgeable, patient instructor and I very much appreciate how involved she was in responding to our many message board posts."
"Lisa was approachable and available through the online discussions and personal email. Her responses were timely and practical."
On editing "Managing the Side Effects of Chemotherapy and Radiation Therapy" by Marylin J. Dodd, Professor of Nursing...
"Thanks again for the great job you did copy editing this book. We are very pleased with the
Kathleen McClung, Senior Publications Coordinator, UCSF Nursing Press, San Francisco, CA
On editing the political thriller, "Final Approval" by Timothy J. Korzep...
"Thanks for your efforts and your stellar editing!"
Timothy J. Korzep, Author, San Francisco, CA
On editing "African-American Holiday Traditions: Celebrating with Passion, Style and Grace" by Antoinette Broussard...
"Thank you to Lisa Carlson of Wordstream West... whose writing expertise, advice, and editorial support from start to finish were instrumental in making this book happen. I could not have done it without you. I look forward to our planned future collaboration."
Antoinette Broussard, Author, San Francisco, CA
On editing Web-based courseware for DigitalThink...
"Lisa is a top-notch editor! She is a seasoned professional, excellent with words, adaptable to different work styles, and (above all) fun to work with! I valued her input and 'final touches' on the courses I designed at DigitalThink, and highly recommend her editorial talents."
Jessy Keiser, Instructional Designer, San Bruno, CA